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Piwik is a downloadable, open source (GPL licensed) real time web analytics software program. It provides you with detailed reports on your website visitors: the search engines and keywords they used, the language they speak, your popular pages… and so much more. |
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WASHINGTON: Can Twitter predict the ups and downs of the stock market?
Researchers at a US university found they were able to predict the rise and fall of the Dow Jones Industrial Average with near 90 percent accuracy several days in advance by analyzing messages on Twitter.
The researchers at Indiana University-Bloomington's School of Informatics and Computing analyzed more than 9.8 million "tweets" from 2.7 million users of the micro-blogging service during 10 months in 2008. |
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For most of you, if you run a blog, RSS viewers are a common goal. It would be nice to know where, how, and why people are finding the RSS feeds from your site. This would fall under what is called a "Goal” in Google Analytics. Setting goals in Google Analytics is a fairly straight forward process, you pick a URL that you want to be your goal page (a lead generation thank you page, check out page, user sign up page, etc.) and anytime a user accesses that page, it counts a goal. |
 The hardest nut to crack in any type of analytics is getting our decision makers (bosses, leaders, marketers) to take action based on data. The hard nut is not that we all are doing basic reporting about Visits and Bounces. Ok doing just that is lame. But still that's not all of it. |
 OK, I realize it's early to start using the C-word, but it's almost too late to be planning your festive social strategy.A new study by lead generation firm LinkShare has found that almost half of all marketers will be using social platforms this winter, with a further 37 percent intending to use online vouchers and special offers. |
 Are you wondering what is the best way to create an effective keyword list? Following up a previous article "Keyword Research: The Core of your SEO Strategy», this week we will focus on a real world example, we will discuss the actual needs and we will put the theory into practice. |
I am not kidding. Direct traffic contains visitors that proactively seek you out, everyone else you have to "beg" to show up on your site! Yet this question seems to bedevil a lot of people: What the heck is Direct Traffic? As if that was not sad enough, even people who do know what the definition of Direct traffic is rarely focus on it or work hard to tease out the opportunity that exists in Direct traffic. I love analyzing Direct traffic because it contains a valuable set of visitors who deserve more love than we currently give them. I want you to be just as excited. So let's look at the definition, to make sure we understand, at least on paper, what this traffic is supposed to be. We'll also look at the challenges that exist in ensuring we are looking at the real unpolluted Direct traffic. |
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