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We are in the middle of the free Online Marketing Lesson of StayOnSearch (course number 5), and this week we focus on how to create attractive and quality content. On the beginning of the post, the author explains why writing for the web is different than writing for print or magazines, he elaborates on the importance of creatingquality content and of using the correct visuals to attract user’s attention. |
Today we received some great news for the SEO community. As we all know the Yahoo and Bing alliance led to several changes for the Yahoo Search Engine. Yahoo recently announced that BOSS V1 will be discontinued and a new paid API will be launched (BOSS V2) for Yahoo Search. Even if this new low cost API (0.4 – 0.75$ CPM) can be considered good news for companies that already use the free version, it is still uncertain whether the new API will give access to certain features such as structured data, Key Terms, Delicious data, and the Site Explorer Service.
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