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When I started at Omniture nearly five years ago, one of the first basic
tools I got to know was the JavaScript Debugger—you know, that
bookmarklet you install among your browser bookmarks so that you can
quickly and easily see exactly what is being captured in SiteCatalyst
any web page. Over the years, I have moved on to more advanced (and
complex) debugging tools, such as packet monitors and Google Chrome’s
developer console. But when I just need to see the variables and values
that a page is passing into SiteCatalyst, I still click the little entry
in my bookmark toolbar. |
As an SEO professional you have probably spent hours of work trying to fine tune your SEO campaign and increase your organic traffic. Since SEO is a game of inches not miles, every single change could make a difference and thus much time and effort are invested in such campaigns. So the question is, is search engine traffic the best traffic you can get to your website?
In this article we will evaluate the various types of traffic based on the following characteristics: Duration of generated traffic, Degree of Control, Speed of results and Stability of results. The main goal of this article is not to suggest a single "best” source of traffic. Instead it is to examine the characteristics of the visitors along with the strong & weak points of each type of traffic. |
 Today YouTube is more than just a website to upload your videos. It represents an extremely popular video search engine, an online community and a powerful marketing tool for every business promotional campaign.
YouTube offers marketers the chance to develop great inbound traffic to their business websites, since an interesting and well-optimized video can attract many viewers. As you already know, YouTube is one of the most popular sites on the web. According to Alexa, it ranks as the 3rd most popular website in the world and it receives millions of users per day. Keep in mind that users are usually very fond of videos. Creating them is usually a low-cost investment since the only cost involved is the development of their content. For all the above reasons it is of greatest importance to know how to use YouTube and be able to improve your posted videos’ performance. In a previous article we have discussed about the 10 commandments of Video Marketing. Here we will see some additional tips on how to improve your videos’ performance and make the most out of your YouTube posts: |
 Take two months to tag the website with JavaScript code (nine months for "high end" tools). Realize you did some things wrong and in nine months the company now has new needs. Go back, roll up your sleeves and spend more time on re-implementation. Log into the tool. Start spewing forth glorious data. Be sad no one in the team cares. Start creating pretty Excel files. Send. Still no one cares. Start publishing prettier PowerPoint files with pretty Excel screenshots. Still No One Cares. Feel frustrated. Tweet that. Feel better. Still no one cares. |
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