Publisher

The Real Bounce Rate in Google Analytics

Tue, 23 Aug 2011 08:17:50 GMT

Bounce Rate has been a hot subject lately. The problem with bounce rate starts with its definition. In his (great) book, Web Analytics An Hour a Day, Avinash Kaushik defines bounce rate as being the percent of traffic that stayed on your website for fewer than 10 seconds. Why I find his definition to being the most accurate?

If somebody gets to spend 2 minutes on your website reading a whole article, without visiting a second page, doesn’t mean he bounced, but rather that he didn’t engage further… at least not in this visit session.

Tracking Google +1 button Interaction in Google Analytics

Wed, 06 Jul 2011 07:03:09 GMT

Google introduced the new +1 button last month, which we of course immediately implemented. We take you through the steps to track the interaction with that button in Google Analytics.

Event tracking, bounce rate and affiliate marketing

Fri, 18 Mar 2011 09:00:25 GMT

Apparently, the way event tracking works in Analytics, and how it impacts bounce rate, is still not understood as widely as expected it to be, and everyone is wondering the same. So let us see how bounce rate is influenced by (properly set up) event tracking, and how to do that setup.

How secure is your data? (Social Networking)

Fri, 18 Mar 2011 08:46:27 GMT

Lack of Privacy means, no security to your data.

Let me give you a small illustration:

A funny way to differentiate Sitecatalyst with Google Analytics

Thu, 03 Mar 2011 07:42:42 GMT

This post is to compare the various features, capabilities, and short comings of Omniture SiteCatalyst and Google Analytics to once and for all put this debate to rest. You might have found hundreds of articles that must have covered this topic. Well i think this post might bring the discussion to the end.

Is Google PageRank still important in Seach Engine Optimization?

Tue, 22 Feb 2011 06:35:53 GMT

One of the most important debates in SEO is how important PageRank is nowadays and how much it affects the Search Engine Results. Is PageRank still an important parameter or is it something that we can simply ignore? In this article we will touch upon this controversial topic and we will try to give an answer on this difficult question.

Majestically Gigantic :)

Tue, 25 Jan 2011 10:40:35 GMT

MY LONGEST POST TILL DATE...THIS ONE'S AN EPIC, REALLY, AS PROMISED :P...BEWARE!! :P

YOU CAN READ IT SECTION BY SECTION...:) IF YOU FEEL IT IS TOO MUCH FOR YOU TO TAKE IN AT ONE SHOT....:)

You might think "enna ya ivan?? romba over-aa build-up kudukkaraan" etc...But, as always, I'm writing EXACTLY what I TRULY felt yesterday :)...

Search Queries With Multiple Keywords [3, 4, 5, 10, 20]

Mon, 24 Jan 2011 08:33:46 GMT

On this blog and in my keynotes I have bemoaned the obsession Marketers have with brand keywords and their sub optimal strategy of optimizing for keywords, rather than key phrases.

New Adobe Search&Promote, Powered by Omniture, Designed to Increase Visitor Engagement and Conversion through Better Site Search Experiences

Mon, 03 Jan 2011 05:53:15 GMT

SAN JOSE, Calif. —Dec. 14, 2010 — Adobe Systems Incorporated (Nasdaq:ADBE) today introduced Adobe® Search&Promote, powered by Omniture®, a new site search and merchandising application that helps marketers anticipate visitor search intent and promote the most relevant products and content across desktop and mobile website searches.

7 web tools to detect useful insights and trends

Mon, 20 Dec 2010 13:16:41 GMT

In order to create a successful SEO campaign, you need to have a good understanding of the way that people search, predict what keywords they will use for a given query and have a good knowledge of the market and of the industry. Modeling the way that people search can be considered as the holy grail of many SEO and Search Engine experts, because if this was possible, we would be able to predict the user behavior while searching. Even if modeling human behavior is almost impossible, by analyzing the search datawe can get useful insights and trends.

In this article we will examine 7 tools that if you use correctly, they can help you find the current trends, understand how people search and use this information to design a successful SEO campaign.